As 2015 winners of the Times Higher Education Award (THELMA) for Development and Alumni Relations, the University of York has pioneered the use of technology to rapidly grow donor numbers and help diverse projects find success.
The Challenge
During 2013, the University of York's Development & Alumni Relations team were struggling to engage young donors and wanted a way to excite the next generation of supporters for the university.
The Solution
York decided that the best way to meet these needs was with a branded crowdfunding website (YuStart), supported and managed by the university itself. The University of York integrated this website into their annual giving strategy as it became adopted university-wide as a fundraising tool.
Download their case study to see how Hubbub helped the University of York to grow donor numbers by 33% through:
- Student driven fundraising
- Powerful personal storytelling
- Personalised rewards for donors
- Email Stewardship
- Sharing tools
- Referral links
- Connecting donors directly to projects they care about